Social Media Engagement and Growth Strategy for Simcoe Cosmetic Clinic

Simcoe Cosmetic Clinic seeks to enhance its social media presence and drive traffic to its business through a targeted social media project. The primary goal is to create engaging content, such as reels and stories, to increase follower count and engagement across TikTok, Instagram, LinkedIn, and Facebook. By leveraging the creative skills of students, the clinic aims to develop a cohesive content strategy that resonates with its target audience. Students will analyze current trends, identify key performance metrics, and implement strategies to boost online visibility. The project will provide students with the opportunity to apply their classroom knowledge in digital marketing and social media management, fostering practical skills in content creation and audience engagement.

Simcoe Cosmetic Clinic Website Development and SEO Enhancement

The Simcoe Cosmetic Clinic aims to establish a dedicated online presence for its medical services, separate from its aesthetic offerings. The project involves selecting the most suitable platform, such as WordPress or an alternative provided by the hosting company, for developing a new website. This website will feature essential pages, including a landing page, services pages, and a booking page. A key focus is on optimizing the website for search engines to enhance visibility and drive traffic to the clinic. Additionally, the project includes improving the SEO performance of the existing website by applying the same research and strategies, such as backlinking and keyword optimization, used for the new site. This initiative provides an opportunity for learners to apply web development and SEO knowledge in a real-world context.

Social Media Strategy Revamp for Simcoe Cosmetic Clinic

Simcoe Cosmetic Clinic is seeking to enhance its online presence and engagement through a comprehensive social media strategy revamp. The clinic's current social media platforms and content require a thorough audit to identify strengths and areas for improvement. The project aims to leverage students' marketing knowledge to propose a research-based strategy that aligns with the clinic's brand and target audience. Students will have the opportunity to apply classroom knowledge in social media management, content creation, and SEO optimization. The project will involve creating a library of engaging content and developing a detailed posting schedule to maximize reach and engagement. This initiative will help the clinic improve its digital footprint and attract more clients.

Prototype of AI-Powered Outbound Calling System Integration

Simcoe Cosmetic Clinic is looking to prototype an AI-powered customer engagement tool that integrates with its lead management process. Instead of building a full outbound calling system, the focus will be on automating lead capture and AI-assisted communication . The system will pull lead data (e.g., from Facebook or other sources) directly into Google Sheets. Once in the sheet, the prototype will demonstrate how ChatGPT (or similar AI tools) can be connected to send automated text-based responses and notifications. This will allow the clinic to quickly engage with new leads and receive alerts, enabling staff to follow up efficiently. This scoped project gives learners an opportunity to gain hands-on experience with data integration, AI chat tools, and workflow automation without requiring the build-out of a complete telephony system.