Simcoe Cosmetic Clinic seeks to enhance its social media presence and drive traffic to its business through a targeted social media project. The primary goal is to create engaging content, such as reels and stories, to increase follower count and engagement across TikTok, Instagram, LinkedIn, and Facebook. By leveraging the creative skills of students, the clinic aims to develop a cohesive content strategy that resonates with its target audience. Students will analyze current trends, identify key performance metrics, and implement strategies to boost online visibility. The project will provide students with the opportunity to apply their classroom knowledge in digital marketing and social media management, fostering practical skills in content creation and audience engagement.

Students will deliver:

• a comprehensive social media content calendar
• post content tailored for each platform
• share pieces of content we use at a later date

Additionally, they will provide an engagement report detailing follower growth and interaction metrics. A final presentation will summarize the strategies implemented and their impact on driving traffic to Simcoe Cosmetic Clinic.