The Simcoe Cosmetic Clinic aims to establish a dedicated online presence for its medical services, separate from its aesthetic offerings. The project involves selecting the most suitable platform, such as WordPress or an alternative provided by the hosting company, for developing a new website. This website will feature essential pages, including a landing page, services pages, and a booking page. A key focus is on optimizing the website for search engines to enhance visibility and drive traffic to the clinic. Additionally, the project includes improving the SEO performance of the existing website by applying the same research and strategies, such as backlinking and keyword optimization, used for the new site. This initiative provides an opportunity for learners to apply web development and SEO knowledge in a real-world context.

The project deliverables include a fully functional and SEO-optimized website for the clinic's medical services, featuring a landing page, services pages, and a booking page. Additionally, an SEO enhancement plan for the existing website will be developed and implemented. The deliverables will also include a report detailing the platform selection process, SEO strategies employed, and the outcomes of the SEO enhancements.