NL Eats Digital Marketing Asset Creation

NL Eats is seeking to enhance its digital marketing presence by collaborating with a team of digital media production students. The project aims to create a cohesive set of marketing assets that align with NL Eats' brand identity and effectively engage its target audience. Students will work in teams of 3-4 to design social media graphics, digital ads, website visuals, and email templates. Additionally, they will develop a content calendar to strategically plan and schedule the release of these materials. This project provides students with the opportunity to apply their classroom knowledge in a real-world setting, while NL Eats benefits from custom-designed marketing materials that drive customer engagement and highlight key content, such as promotions or featured products.

Enhancing WSI Machinery's Digital Footprint

WSI Machinery Inc. aims to strengthen its online presence to gain a competitive edge in the machinery industry. The current digital landscape requires businesses to not only have a presence but to actively engage and attract potential customers through strategic online initiatives. This project focuses on analyzing WSI Machinery's existing online strategies and identifying areas for improvement. The goal is to develop a comprehensive digital marketing plan that leverages modern tools and channels, such as social media, SEO, and content marketing, to enhance visibility and engagement. By aligning digital strategies with business objectives, WSI Machinery can effectively outcompete its rivals and attract a broader audience. The project will involve researching industry trends, evaluating competitor strategies, and proposing actionable recommendations for WSI Machinery's online growth.