Market Potential Analysis/Assessment - Aftermarket Automotive Accessories

Ardun Technologies – an exciting Startup focused on the automotive space seeks a market assessment and competitive analysis. Ardun’s technology focus is to create opportunity for all passenger vehicles to have the same connectivity and safety enhancements found inside todays latest automotive products. Features like: Auto locking doors, rear back-up camera’s, blind spot monitoring, etc. Imagine classic, vintage and retro-type vehicles with the latest enhancements consumers expect to find in their modern counterparts! Objective: · Research/clarify target market for e/e architecture product – i.e., Customer persona, market size, etc. · Do competitors exist, if so who and what impact would they have on our business? · What could Ardun charge Customers for this capability? · Do other problem-domains for this product exist – e.g., elevator monitoring / control? · What potential challenges or red flags must Ardun Technologies be mindful of? · Whether selling direct to consumers a suitable way forward? Resources: 1. Expertise, feedback, guidance from Ardun principals – as required by the research team. 2. Data provided from MARs – Market Intelligence, other sources. 3. Source material provided by Ardun – including detailed overview, customer personas, etc. Project Deliverables: Following is a complete list of all project deliverables: Deliverable Description Deliverable #1 Brief presentation by research team to summarize report findings. Deliverable #2 Final market assessment report prepared by research team. Note: students may be required to sign an NDA - given the nature of confidential topics in scope of the market assessment.

Pipe and Wood Brand Image

Develop a brand image for Pipe and Wood

Social Media Marketing

OUR GOALS Brand our products, educate and inform potential customers, establish creditability, and build internal capability and knowledge to develop and implement future campaigns. OUR CURRENT CHALLENGE COVID-19 has changed business for everyone, so is true for us. Everyday we learn new things. No matter how prepared we think we are, it might not be business as usual. Currently we are auditing, trying to bounce back and facing challenges in boosting our sales and entering into new market areas. OUR DESIRED OUTCOME We intend to retain sustainable growth, develop a reputation in the respective product’s market as a reliable service provider, and build on competencies through marketing efforts that would elevate company's bottom line.