The project aims to enhance Appy.Yo's eGift platform by integrating digital gift card functionalities. The primary goal is to enable users to create and send personalized digital gift cards seamlessly. This involves researching how leading companies implement gift card integration to identify best practices. The project will focus on building the necessary coding infrastructure to support these functionalities. Additionally, learners will evaluate the potential role of AI in personalizing the user experience, ensuring that the platform not only meets current market standards but also offers a unique, user-friendly experience. The project will provide learners with an opportunity to apply their classroom knowledge in software development, user experience design, and AI applications.

The deliverables for this project include a comprehensive report on industry best practices for digital gift card integration. A prototype of the coding infrastructure necessary for creating and sending digital gift cards will be developed. Additionally, a proposal outlining AI-driven personalization strategies for enhancing user experience will be submitted. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to practical, real-world applications.