AIducare Inc. is seeking to enhance the visibility and user engagement of its French-learning application through a targeted social media marketing campaign. The goal of this project is to create compelling marketing and advertisement materials that effectively communicate the app's unique features and benefits to potential users. The project will focus on leveraging popular social media platforms such as Tiktok, Instagram, Facebook, as well as creating engaging video content for YouTube. Learners will apply their knowledge of digital marketing strategies, content creation, and audience analysis to develop a cohesive campaign. The project will involve researching current trends in language learning apps, identifying target demographics, and crafting messages that resonate with these audiences. By the end of the project, learners will have a comprehensive understanding of how to design and implement a successful social media marketing strategy.

The deliverables for this project include a set of marketing materials tailored for social media platforms and YouTube. These materials will consist of visually appealing graphics, engaging video content, and well-crafted copy that highlights the app's features. Additionally, a detailed marketing plan outlining the campaign's strategy, target audience, and key performance indicators will be provided. The final deliverables will demonstrate the learners' ability to create cohesive and effective marketing content that aligns with AIducare Inc.'s brand and objectives. AIducare focuses on adult French beginner learners.